Media attention and the market for ‘green’ consumer products
نویسندگان
چکیده
منابع مشابه
An Analysis of the consumer market for carp and carp products in Iran
In Iran, carp is widely sold and used in its fresh, although a range of added value products may also be observed. The common carp and the three Chinese species are often reared in polyculture ponds. Since, the 1970S carp farming has spread along the Caspian Sea coasts, followed by other provinces, and farmed production reached a peak in 2004 with production of more than 60,000 tonnes. Rapid ex...
متن کاملAn Analysis of the consumer market for carp and carp products in Iran
In Iran, carp is widely sold and used in its fresh, although a range of added value products may also be observed. The common carp and the three Chinese species are often reared in polyculture ponds. Since, the 1970S carp farming has spread along the Caspian Sea coasts, followed by other provinces, and farmed production reached a peak in 2004 with production of more than 60,000 tonnes. Rapid ex...
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Green tariffs” or “green pricing” have received considerable attention in the last few years in electricity marketing. The ongoing deregulation of electricity markets in most industrialized countries is likely to increase the importance of these marketing strategies even further. Very probably, this will lead to the emergence of new “green power products” and specialized enterprises offering th...
متن کاملA Study on the Relationship between Consumer Attitude, Perceived Value and Green Products
Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...
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Nowadays, marketing professionals are increasingly aware of the importance of brands in the success of organizations, as it can be an asset with utmost importance for a lasting competitive advantage. Indeed, what is called a brand is something far more than a name. The brand and its affiliates pave the way for human communication. Brand personification is done in this respect. Although BP can b...
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ژورنال
عنوان ژورنال: Business Strategy and the Environment
سال: 2006
ISSN: 0964-4733,1099-0836
DOI: 10.1002/bse.521